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Once upon a time in New York City, two Roberts sat down for what would be an interesting conversation.
Bonded by a shared passion they conjured an idea, to build a bold new menswear brand, which over time would become so much more. With risk and reward woven from the very first stitch, they set forth to create a brand that combined tradition with edge, and so began an epic adventure they’re still living today.
That day, against the sounds of clinking plates and slicing steaks, Mr. Godley sketched the iconic identity. A bunny skull and crossbones. Two elements working as one. Rebellion with style, sophisticated mischief so to speak.
Schooled in the classics of English bespoke tailoring and footwear, Robert Godley used this knowledge of tradition and transformed it, with his instinctive, raw creativity.
Those who know, know. Our iconic bunny mark is a silent nod to those who, like you, have a mischievous side. It is an emblem to a collective of risk & rewarders, a secret handshake so to speak.
Made of over 4000 stitches, it is just as detailed, nuanced & long-lasting as your high-standards demand.
