SOUTH AFRICA’S HOTTEST MEN’S CLOTHING STORE
THE SEA STORM STORY
After years of growing the Sea Weeds brand with Tarryn in Constantia Village, as well as passionately developing our Distribution business, Richard identified a market in the Menswear space for fashionable contemporary brands that will offer the South African men’s consumer a new and fresh approach to fashion.
With this in mind, Bugatti Menswear was introduced into the market place and nationwide independent stores quickly realized the potential of this new global brand in the country.
As interest grew, we decided to introduce a men’s department within the Sea Weeds concept , and the response has been exceptional. When you imagine a shop brimming with the world’s coolest menswear labels, a place where only the most style savvy gents go to update their wardrobe, the idea of Sea Storm was born.
Set up by Richard with a love of quality clothing, Sea Storm will take the Men’s retailing in Cape Town to a new level, and service a market hugely untapped and forgotten segment of discerning shoppers looking for quality, fit and style.
