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A fish named Fred has some of the most gifted designers and stylists in its creative team.
A lot of time and attention goes into every detail of the collection – from concept to finish. In every original print, the brand’s fish logo
is hidden.
Sometimes obvious and sometimes you’ve got to sit down and have a good look to find it.
We believe life’s too short to be average. Our ‘Freds’ are men of all ages and backgrounds who can turn nothing into something.
Drab into colourful and ordinary into legendary. In every collection of A Fish Named Fred, you’ll find four unique themes.
Although each theme is different, together they tell a story. In every collection, you’ll always find daring prints that you’ll not only see on shirts but come back in the lining of jackets, the inside of shoes, underwear, socks, inside bags, and in the pockets of trousers.
From swimming in a small pond to crossing the world’s oceans A Fish Named Fred has grown into a global brand. From our highest point in Lapland to 15.421 km down South in Tasmania, our Freds can be found in retails stores across the world in more than 28 countries.
